In many businesses, the marketing department signs up for a variety of Google services. These services include:
Companies that are not using Google Workspace need to set up access to these Google services via an individual (consumer) Google account. This is usually a Gmail account, but it is also possible to sign up for an individual Google account using a business email address.
In September, 2016 Google rebranded Google Apps [for Work, for Education] to G Suite. In October, 2020 Google rebranded G Suite to Google Workspace.
In our opinion, Google Workspace is a much stronger brand name than G Suite. “Google” is better than “G.” “Workspace” is better than “Suite”, especially in today’s world.
What we observed in Google Trends about the first rebranding is that it took years for G Suite to leapfrog Google Apps as a search term.
Google Sheets can be used as a free RSS (and Atom) reader.
The Sheets IMPORTFEED function allows you to create a self-updating repository of blog & news article content that you can easily share with your social media followers.
In this post, we’ll explain how this works. We will also provide you with a link to a sample Google Sheet that you can copy and adapt to the RSS feeds that most interest you, your customers and your social media followers.
We’ll show you how to create Google Sheets formulas for one-click social sharing of blog posts and articles on Twitter, LinkedIn and Facebook.
With the help of four Google components, two of which are included with Google Workspace and Google Workspace Essentials, you as a marketer can create a free marketing dashboard.
Once you’ve created a dashboard, you can easily share it with anyone within your organization. All they will need is their Google Workspace login to access the dashboard.
You can optionally share the dashboard outside of your organization with someone who has a Google Workspace or Google account.
The needed Google components are:
There are a number of reasons an organization may want to have multiple domains associated with their Google Workspace account.
First, we’ll look at some of the reasons for having multiple domains. We will then provide instructions for how to associate additional domains with your Google Workspace account.
Updated: September 23, 2020
Google Meet, which is available to all users of Google Workspace and consumer Gmail users, is an easy to use online meeting application. As do all meeting apps, Meet supports camera, audio and screen sharing.
As far as audio hardware goes, there are a number of options. Some work better than others, depending on the environment the meeting host or attendee is in.
Keep in mind that just one attendee who introduces too much ambient noise can degrade the meeting experience for all attendees.
The Chrome browser and Google Workspace can work together in several ways.
These connections will help you create and find documents more easily. They will save you mouse clicks.
The following tips also work for consumer Gmail accounts.
You missed an important online meeting. Was it because you did not create a Google Calendar Reminder?
It’s more likely because you did not enable one or more Event Notifications.
Let’s look at the difference between Reminders and Event Notifications.
Most people are aware of consumer Gmail. If you don’t personally use Gmail, you likely receive email from friends and family with gmail.com addresses.
What many people don’t realize is that Gmail is also available to organizations.
Gmail is just one of the components of Google Workspace. Other components include Calendar, Drive, Docs, Sheets, Slides and Sites.
Updated: July 28, 2020
Google Sheets, available as part of both consumer Gmail and organization-wide Google Workspace, allows users to easily create trend charts based on any source that can be connected to a Google Sheet.
The GOOGLEFINANCE function for Bitcoin was not working for a time, but seems to be working again now. You can “set and forget” the function—cells will auto-populate or auto-update at regular intervals.
When someone uses a free service such as Gmail, Facebook, Twitter or LinkedIn, they are not a customer of the service provider.
For free services such as these, the customers of the service provider are the advertisers.
The product offered by the service provider to advertisers is a combination of the service itself and the users of the service. In other words, free users are a part of a product offering for advertisers.
The core applications of office productivity suites such as Google Workspace are: email, documents, spreadsheets and presentations. These are the basic software tools most people use at work.
In addition to these core applications, there are a number of Google Workspace extras that are included in the monthly per user price. Not everyone is aware of these bonus applications.
Updated: December 26, 2019
Salesforce Files Connect for Google Drive allows specified users to add Google Drive files to the Files section or a Lightning Page component of any record.
The Salesforce Files tab will show Google Drive as a Connected Source. A custom tab called Google Drive can be created. This tab can have list views like any other tab.
Setting up Files Connect for Google Drive requires administrative access to both Salesforce and the Google Cloud Platform console (the same admin login as Google Workspace).
It’s best that the same username is used for logging into both. This may mean temporarily making a Google Workspace admin a Salesforce System Administrator or visa versa.
While the following may seem like a lot of steps, the ability to set up secure server-to-server integration in about 30 minutes represents a tiny sliver of time compared to setting up other types of system integrations.
If your organization is not yet using Google Workspace, you can try this setup yourself with a free trial of Google Workspace.
At Salesforce’s annual Dreamforce conference in 2017, a strategic partnership with Google was announced.
Often, these alliances come and go. However, the Salesforce/Google partnership has gained momentum. Google had a noticeable presence at the 2018 Dreamforce conference.
Among a wide range of facets to the partnership are the following five Salesforce to Google Workspace integrations.
Many small businesses do not have the in-house resources needed to fully implement and properly manage Google Workspace. These companies often seek help from a Google Workspace Partner.
There are a lot of companies that advertise Google Workspace services, but not are all official Google partners.
In 2017, Google launched its Cloud Partner directory, which is a searchable listing of all companies that have been accepted into the Google Cloud Partner Program.
Updated: March 14, 2019
If you’re using Google Workspace or considering Google Workspace for your organization, there may be questions about Google Workspace security in your mind.
After all company email and business documents (if you are leveraging Google Drive for cloud backup of local files) are stored in Google’s data centers.
Google Workspace, as you’d expect, has multiple levels of built-in security.
Updated: April 10, 2019
Google Workspace (formerly G Suite) and Microsoft Office 365 are the two most popular cloud-based suites of business productivity applications on the market. Among the best known applications within these suites are email, calendar, documents, spreadsheets, presentations and online storage.
Google and Microsoft continue to add their own flavors of additional components to their respective suites. For example, Google Workspace includes Forms, Drawings, My Maps and new Google Sites. Google Jamboard and Voice for Google Workspace (2019) are paid extras. Included extras at no additional charge are Google Chat and Google Meet.
Microsoft Office 365 plans variously include Sway, Yammer, Skype for Business, Office 365 Video and Microsoft Teams.
Let’s begin with a distinction between Google Sheets & Microsoft Excel:
– Microsoft Excel is a spreadsheet application that is a part of Microsoft Office 365.
– Google Sheets a spreadsheet app that is available with free consumer Gmail and also with Google Workspace (formerly G Suite).
Some people use only one or the other. Other people use both.
If a Google user who does not have Excel installed receives an Excel spreadsheet via email, the user can preview the spreadsheet within Gmail and then convert the spreadsheet to Google Sheets.
There are several ways to move spreadsheets and spreadsheet data between Google Sheets and Microsoft Excel. Here are examples of Google Excel information exchange.
There are many aspects to Google Workspace that can add energy to a business. Most of them are not available with standard web host email. Some are available with consumer Gmail.
Through continuous improvement, Google regularly adds new productivity features and functionality to Google Workspace.
Unless noted, all of the functionality below is included with Google Workspace at no extra cost. Google packs a lot of business value into Google Workspace beyond email, documents, spreadsheets and presentations. Here are 25 ways your business can use Google Workspace to increase productivity.
Updated: July 15, 2020
It’s a challenge to keep with Google’s various iterations of chat, online meeting and Hangouts products—as well as the branding of these apps. In fact, we need to frequently update this post.
Google now has three distinct components in this category that are a part of Google Workspace’s core services, a.k.a. core apps.
Here is a roundup of the Google Hangouts, Meet, Chat (and now Rooms) offerings.
Gmail and Google Workspace use the same global data storage as Google’s search engine.
Google currently has 15 data global data centers. The first data center was built on the Oregon side of the Columbia River in 2006.
Google stores subscriber data (email, documents, spreadsheets, etc.) in small pieces. Each of those pieces is copied several times and stored in multiple geographic locations.
Updated: April 25, 2019
Google has made significant inroads into the small business market with Google Workspace. For business owners and employees who have been using consumer Gmail, moving to Google Workspace is an easy transition.
However, Google has faced several barriers to widespread Google Workspace enterprise adoption. Here are some of those blockers and what Google has been doing to address them.
For anyone who is in sales and who uses either Google Workspace or Gmail, there’s a new sales productivity platform from Cirrus Insight that’s worth taking on a test drive.
Cirrus Insight’s flagship product was a Chrome extension for Gmail to Salesforce integration. Recently, the company expanded its offering to become a a broad and useful feature set for any user of Gmail or Google Workspace — regardless of whether they are using a specific CRM application.
Through a combination of internal inventions and acquisitions, Cirrus has assembled a “dream suite” of tools that most salespeople will appreciate.
Here is an overview of a few of the ways that salespeople can benefit from the Cirrus platform.
Updated: October 7, 2020
The current Google Workspace pricing is different than it was when Google Workspace was known as G Suite.
Prior to December 6, 2012, Google offered a free business version of Google Apps. Businesses that signed up for that version are grandfathered at no cost for up to 10 users.
Google still offers free versions of Google Workspace to qualified educational and government institutions as well as to qualified nonprofit organizations.
For for-profit businesses, Google Workspace does come at a cost.
The adoption of Google Workspace began with small to mid-sized businesses. However, the shift to Google Workspace for enterprises is ostensibly underway.
At the March 2017 Google Cloud Next Conference, both Colgate and Verizon talked about their move to Google Workspace.
Colgate-Palmolive has moved 28,000 users to Google Workspace from IBM’s legacy Notes and Domino systems. Verizon is planning to move 150,000 users to Google Workspace.