Steve Chipman 
Google Analytics Event tracking allows you to incorporate visitor activity from many different sources within Google Analytics.
Once the information is in Google Analytics, as we covered in the previous post, comparative visualizations can be created in Google Sheets.
Here are five Google Analytics event tracking examples. You can use these to measure the effectiveness of your marketing efforts. This is all predicated on the fact that you are using the Universal Analytics tracking code.
A better way than emailing slide decks around. Google Slides allows multiple people to collaborate in real-time on an online presentation.
Google Workspace users can present live data in Google Slides. This can be an embedded Google Sheets chart or third party app data.
Any Google Slides presentation can be published and embedded on a website. By getting a little creative with your slide shows and embed codes, you can add different types of animation to your website and control the content by editing Google Slides.
During today’s Google Atmosphere, a number of Google’s customers were profiled. Representatives from each described how they were able to benefit from using Google Apps. Among those was Salesforce, which as been a long time user of Google Apps for Work.
With Google Forms, it’s easy to embed surveys, polls, and other types of questionnaires into your website. We created a Google poll using Google Forms within our Google Workspace account and embedded it below. If … Read more →
Google is a household name for internet search. Most people are aware of consumer Gmail. However, many businesspeople are not aware of Google’s suite of applications for business, Google Workspace (formerly G Suite).
“Gone Google” is a term Google coined for companies that have adopted Google Workspace. At the time of publication of this post, Google states that over 5 million companies have gone Google. With over 125 million businesses in the world, there’s clearly some upside for Google.
Through the use of simple-to-install browser apps and extensions, several vendors now offer Gmail users instant access to business productivity and sales enablement tools.
Users of business Gmail, part of Google Apps for Work, have several options for scheduling emails, tracking whether emails were opened and finding out whether links were within opened emails were clicked by recipients. And this is only a subset of the empowering functionality that’s available to Gmail users.
If you are thinking about moving from your current email provider to business Gmail for your organization, you’re probably wondering what would be involved with associating existing users’ email addresses, which are in a name@yourcompany.com … Read more →
Could Chromebooks be the sleeper device that IT managers have been waiting for? Ever since laptop computers first became widely adopted within corporations, IT departments have been responsible for imaging machines, updating software, and providing … Read more →
Author’s Update: Since we published this article almost 15 years ago, HubSpot developed its own CRM, which competes head-to-head with Salesforce. HubSpot is the company that defined the Inbound Marketing category. They provide the leading solution … Read more →
It’s easy for a user of free GMail or of Google Workspace to take for granted the massive and highly sophisticated infrastructure behind what’s on their screen. In fact, most people don’t really have any … Read more →
There’s no doubt about it. Cloud computing is gaining some serious momentum. Part of this momentum is due to the fact that the trust issues that were commonplace several years ago among buyers have been reduced … Read more →
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