Category Archives: Google Analytics

Google Analytics Event Tracking – 5 Examples

Google Analytics Event TrackingGoogle Analytics Event tracking allows you to incorporate visitor activity from many different sources within Google Analytics.

Once the information is in Google Analytics, as we covered in the previous post, comparative visualizations can be created in Google Sheets.

Here are five ways to use Google Analytics event tracking to measure the effectiveness of your marketing efforts. This is all predicated on the fact that you are using the Universal Analytics tracking code. Continue reading Google Analytics Event Tracking – 5 Examples