Updated: August 30, 2019
Your employees may even be using assorted Yahoo Mail and cable company email addresses for business purposes.
However, your business is growing and you want to start to use more professional looking email addresses such as:
Steven Aldrich of GoDaddy has stated that potential customers are far more likely to do business with a company that uses a business email address than those that don’t.
Did you know that you can easily get business email addresses like the ones above, but continue to have the exact same Gmail user experience that you and your staff have become accustomed to?
That’s where G Suite comes in.
The email offering within G Suite is simply a business version of Gmail. No training is needed for current Gmail users.
You may or may not be fully aware of the extent of your free Gmail account functionality—but your Gmail account includes Google Calendar, Google Drive, Google Docs, Google Sheets, Google Slides, Google Forms, Google Drawings, Google My Maps and Google Sites.
G Suite includes collaborative business versions of all of these and more.
G Suite does come at a cost: $6 per user per month for the Basic version. But not only is this a nominal number—it might be one of the easier costs you’ve had to justify.
If you already own a domain such as abbottsolar.com for your website address—that you got from a provider such as GoDaddy, Network Solutions or Register.com—there’s a straightforward one-time setup needed to use the same domain for your G Suite email addresses.
Additional G Suite Benefits
Here are twelve additional reasons to consider a move to G Suite.
1. Email Account Ownership
Your company owns all employee email accounts. Your employees don’t own them. What if someone were to leave your company to work for a competitor or to start a competing company, but they personally own the email address that your customers use to contact them?
Within G Suite administration, if someone leaves the company, you can immediately change that person’s password and forward any emails sent to their address to someone else. You can also access all of that person’s email history.
2. File Ownership
With G Suite, all Google Docs, Slides and Sheets created by employees are owned by the company.
Keep in mind that Google Drive is also a cloud backup alternative to services such as Dropbox. You could create a company policy that requires employees to back up their local PC or Mac files to the company’s Google Drive.
If, for example, you decided to terminate an employee, you would have full access to all their business files.
3. Document Sharing
It’s easier to share documents with your team when you’re all on the same G Suite account. For example, if you wanted to give all employees view-only access to a Google Doc, that can be accomplished with just a few clicks.
4. Group Email Addresses
Above, we referenced the example email address email@example.com. You can easily route emails sent to that type of address to multiple people or to a customer service system such as Zendesk, Freshdesk or Salesforce.
There’s no additional cost for creating group email addresses. Also, you can add as many as you want.
5. Multiple Email Aliases
For any G Suite user, multiple email aliases can be created. Here are examples:
With email aliases, “All roads lead to Rome”. It might be easier to verbally tell someone that your email address is firstname.lastname@example.org, even though your business card reads the more formal email@example.com.
There can even be multiple domains associated with each user’s email account.
If you decide to rebrand your company to “Amazing Solar” and you get the domain amazingsolar.com, you can tack this domain onto your G Suite account as a domain alias. The same “all roads lead to Rome” principle applies. Whether an email is sent to firstname.lastname@example.org or to email@example.com, it will go to the same inbox.
6. Ability to Use Outlook as an Email Client
For employees who insist on using Outlook, Google provides G Suite Sync for Microsoft Outlook.
7. More File Storage
The default storage for free Gmail accounts is 15GB. For G Suite Basic, it’s 30GB per user.
There are a number of options for increasing storage beyond the 30GB per user.
G Suite Business includes Shared drives, which gives a business a lot more administrative control over file sharing.
8. Extra Security With 2-Step Verification
If you log into G Suite from an unknown computer, you’ll be texted a verification code. For the times you are out of range on your mobile phone, you can carry a set of backup codes in your wallet so that you can securely access your G Suite account.
2-Step Verification is particularly important if you decide to use Google Drive as the cloud backup standard for company PCs or your Macs. If employees are automatically backing up a lot of local files to the cloud, you never know what sensitive information might be getting synchronized.
You can make 2-Step Verification optional or you can make it required for all users.
9. CRM Integration
At some point, you may decide to invest in a CRM system to better track leads, prospects, customers, jobs and more.
Gmail, Google Calendar, Google Contacts, Google Sheets and Google Drive can all be integrated with with Salesforce. A number of other CRM systems integrate with Gmail.
10. Single Sign-On To Other Business Applications
Users can be set up use their G Suite credentials to sign in to cloud business applications such as DocuSign, Marketo, Salesforce and Slack—without having to re-enter their usernames and passwords for these applications.
11. A Company Branded User Interface
Your company’s logo can be prominently displayed at the top right of the screen within all of G Suite.
With G Suite, there is 24/7 phone, email and chat customer support. There is no support for free Gmail.
There are a number of other benefits to using G Suite, but some of them get a little more technical.
Keep in mind that you can easily forward your personal Gmail account to your business account. That way, whether people send email to your “old” account or to your “new” business account, all email will end up in your G Suite inbox.
If you want to migrate the email from a Gmail account to a G Suite account, Google provides a service for this.
Bonus Reasons – Hangouts Meet & Hangouts Chat
Hangouts Meet is an online meeting experience that is included with G Suite, but is not available within consumer GMail. Hangouts Chat is a competitor to Slack. Learn more about both.
If you have been thinking about a new or upgraded telephone system for your business, there is now a paid cloud phone system option that is served up natively from within G Suite.