Google sells four main Workspace plans for businesses, plus a free one that skips email. Most of the difference comes down to storage, meeting features, Gemini, and compliance tools. Answer the seven questions below and you’ll get a recommended plan and a runner-up, with the reasons behind each.
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How do the Google Workspace plans compare?
Each plan includes everything in the one to its left. Every plan has Meet calls of up to 24 hours, 2-Step Verification, and the Gemini app.
| Feature | Business Starter | Business Standard | Business Plus | Enterprise |
|---|---|---|---|---|
| List price | $7 per user/month | $14 per user/month | $22 per user/month | Quote from Google sales |
| Pooled storage | 30 GB per user | 2 TB per user | 5 TB per user | 5 TB per user, more on request |
| Meet participants | 100 | 150 | 500 | 1,000 |
| Meet recording | No | Yes | Yes | Yes |
| Gemini | Gmail and the Gemini app | Adds Docs, Sheets, Slides, Meet, Drive, Chat | Same as Standard | Same as Standard |
| Compliance | Standard security and admin controls | Adds the Workspace Migrate tool | Adds Vault, eDiscovery, Secure LDAP, advanced endpoint management | Adds DLP, context-aware access, Cloud Identity Premium |
| User limit | 300 | 300 | 300 | No minimum or maximum |
Want worked examples for 10, 50, and 200 users? Our Google Workspace pricing guide has the full breakdown. If you’re still deciding whether to pay for Workspace at all, read whether Google Workspace is worth it for a small business.
What about the free Essentials Starter plan?
Essentials Starter is free and has no trial period. You sign up with the work email you already use, so your email stays where it is. Each person gets 15 GB of Drive storage, and up to 100 people can share one team account. It’s a good fit if you only want Docs, Sheets, Drive, and Meet alongside Outlook or another email host.
Frequently asked questions
Which Google Workspace plan is best for a small business?
For most small teams it's Business Standard at $14 per user per month. You get 2 TB of pooled storage per user, Meet recording, and Gemini in Docs, Sheets, Meet, and Drive. If you mostly need email and calendars and store little, Business Starter at $7 is enough.
Is there a free Google Workspace plan?
Yes, Google Workspace Essentials Starter costs nothing. You sign up with the work email you already have, and you get Drive, Docs, Sheets, Slides, Meet, and Chat with 15 GB of storage per user. It doesn't give you Gmail at your own domain.
When do I need Business Plus instead of Business Standard?
When you need Vault to retain and search email and files, eDiscovery, Secure LDAP, or advanced endpoint management. Plus also raises storage to 5 TB per user and Meet calls to 500 participants.
When should I look at Enterprise?
When you have more than 300 users, or you need data loss prevention, context-aware access, or Meet calls with up to 1,000 people. Business plans stop at 300 users, and Enterprise pricing comes from Google's sales team.
Prices, limits, and features checked October 2026 on Google Workspace pricing, Compare Google Workspace editions, and Google Workspace Essentials. Prices are U.S. list prices per user per month, before tax. Google sometimes runs introductory offers for new customers, so check the pricing page before you buy. The recommendation is our own rule of thumb, not Google’s.