Google Apps vs G Suite Search Popularity

Google rebranded Google Apps to G Suite in September of 2016. According to Google Trends, since the rebranding, “google apps” has continued to be the more dominant search term.

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9 Reasons Companies Switch to G Suite

Switch to G SuiteGoogle is a household name for internet search. Most people are aware of consumer Gmail. However, many businesspeople are not aware of Google’s suite of applications for business, G Suite.

“Gone Google” is a term Google coined for companies that have adopted G Suite. At the time of publication of this post, Google states that over 5 million companies have gone Google. With over 125 million businesses in the world, there’s clearly some upside for Google.

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Three Great Apps For Scheduling and Tracking Gmail

Schedule and Track GmailThrough the use of simple-to-install browser apps and extensions, several vendors now offer Gmail users instant access to business productivity and sales enablement tools.

Users of business Gmail, part of Google Apps for Work, have several options for scheduling emails, tracking whether emails were opened and finding out whether links were within opened emails were clicked by recipients. And this is only a subset of the empowering functionality that’s available to Gmail users.

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Business Collaboration with Google Docs & Sites

Google has been actively touting the collaboration features of Google Apps and has developed some excellent marketing content around the various components of Google Apps.  But, what are some specific, real world examples of how Google Docs and Google Sites can be used for collaboration in business?

As a CRM consulting company with employees in different locations along the west coast, collaborative tools are very important to our overall efficiency and our responsiveness to customer needs.  Here just a few of the ways we collaborate using Documents and Sites within Google Apps Premier Edition.

Using Google Sites to Manage Projects

With Google Sites, we can set up a Site for each customer.  Each customer Site is shared with everyone within our company.  Within a Site, one or more projects is set up for the customer.  Within a project we’ve created template pages for areas such as:

  • The project summary
  • The customer’s CRM functional requirements
  • The data migration scripts that were used
  • An embedded spreadsheet for managing a punch list of open issues
  • A link to a folder that contains all project related Google Docs ranging from Statements of Work to training documentation

Subscribing to a Site or a page generates an email with every single change, which makes the notifications impractical if frequent changes are made.  An option for a periodic digest email would be a good enhancement.

We also plan to replace our Twiki content with Google Sites, as Sites is a more user-friendly option and we don’t need to worry about managing uptime as we do with our Twiki.

Google Spreadsheets for Collaborating on Open Items

A Google spreadsheet has proven to be a very effective mechanism for creating a list of open items or issues that need to be addressed prior to a CRM cutover (or even post cutover).  As a project manager/business analyst is logging issues found during his/her own testing or from customer feedback, a developer can be simultaneously viewing the same spreadsheet and tackling new issues as they are added as new rows in the spreadsheet.

If someone needs to be nudged to check the spreadsheet, an editor can send a friendly reminder email right from within the spreadsheet to one or more of the other collaborators.  This list can also be shared out to customer contacts who already have a Google login or who don’t mind creating one.

Leveraging a Google Presentation to Collaborate on Application Testing

Taking the spreadsheet concept one step further, a shared Google presentation can be used by an application tester to include both text and screen shots to communicate needed fixes or changes to a developer.  It’s very easy to take a screen shot of a problem area and the upload the screen shot to a slide along with text annotation.  Crystal clear communication can be provided to the developer.

It does not seem that Google Apps Videos can be embedded within Google Presentations yet, but we hope that feature is added down the road.  The ability to have a full motion explanation of an issue is occasionally needed — this is currently be accomplished by attaching an MOV or MP4 screencast to a GMail or by setting up a quick GoToMeeting.

These are just a few of the ways we’ve found that Google Docs and Sites can be used for collaboration.  What are some of the ways that your organization collaborates with Google Apps?

The “World is Flat” Google Infrastructure

It’s easy for a user of free GMail or of Google Apps for Work to take for granted the massive and highly sophisticated infrastructure behind what’s on their screen.  In fact, most people don’t really have any reason to think about what’s behind their user experience, any more than they care about what’s generating the electrical power that runs lights and appliances inside their house — as Nicholas Carr points out in his book, The Big Switch.

The people who are evaluating Google Apps for their organization are the ones who do care about what’s under the hood. Google’s infrastructure, of course originally designed for search, is very different from the way in which traditional IT environments are structured. While the term “cloud” is an excellent metaphor for utility computing that’s served up from somewhere out in the ether, Google’s infrastructure is very much terrestrial, and it covers a lot of ground globally.

As a basis of comparison, let’s look at the environment that many Google Apps customers have come from — Exchange Server. With Exchange Server, each user within an organization typically connects directly to a single physical or virtual box from their Outlook client. There’s usually drive redundancy, such as RAID-10, built into that server (or group of servers) and then the server is in turn, backed up.  There’s nothing inherently wrong with this environment (as long as a proper disaster recovery plan is in place), and Exchange Server is an extremely robust application.  However, one perspective on this structure is that all users are connected up to a mother ship — a form of parent/child relationship.

In many ways, Google Apps is on the complete other end of the spectrum. Users are wired into a very large, global infrastructure and data are widely distributed through Google’s Bigtable database and accompanying file system. When a user sends an email, the write is to a number of different drives that are located in different physical locations — often on different continents.

What does this architecture translate into for practical purposes?

Google Apps Uptime

This architecture allows Google to guarantee 99.9% uptime for Google Apps for Work. As we all know, for email, users’ downtime tolerance thresholds are very low. Email downtime can be very costly depending upon when it happens.

Application Cost

All Google Apps customers are on one, very large instance of Google’s application.  This makes for significant economies of scale in terms of sharing physical resources.  In addition, Google has designed their data centers around cheap, commodity hardware and free software — which makes their incremental expansion costs relatively inexpensive.  This allows Google charge only $50 per user per year for Google Apps for Work — and presumably their financial people have run the numbers on this price point.

Google Apps Upgrades

The single, multi-tenant instance also means that upgrades are frequent and transparent, compared to event-based upgrades in a legacy environment. Customers don’t have to pay anything extra for upgrades – they just happen in background. Innovation occurs very quickly and newly released innovations are usable immediately.


Google Sites, which is part of Google Apps, can take the place of a wiki. For example a Google Site can be used to collaborate on a project or on a set of best practices.  Google continues to enhance the more traditional document, spreadsheet and presentation categories — these are also highly collaborative in nature.

Third Party Innovation

Google Apps’s marketplace offers a variety of business productivity add-ons, some of which leverage the recently released GMail Contextual Gadget capabilities. Google Apps customers can get incremental business value with just a few clicks.

Google’s unique, flat, global architecture represents a significant shift in thinking for many IT professionals and corporate decision makers. Each day, thousands of organizations are embracing this new approach to corporate email and collaboration — and it’s still relatively early in the game.