What is G Suite and Should My Business Use It?

Updated: August 21, 2018

What is G Suite?Most people are aware of consumer Gmail. If you don’t personally use Gmail, you likely receive email from friends and family with gmail.com addresses.

What many people don’t realize is that Gmail is also available to organizations. Gmail is just one of the components of G Suite, formerly Google Apps for Work. Other components include Calendar, Drive, Docs, Sheets, Slides and Sites.

When G Suite is used by a company, a yourname@yourbusiness.com type address is associated with with a business Gmail account. Even though a business domain is used rather than the gmail.com domain, the email interface has the same look and feel as a consumer Gmail account, minus the advertising.

Business users can access their business Gmail account using the familiar looking Gmail browser interface. Long time Outlook users can connect their Outlook desktop client to their business Gmail account.

Users can collaborate on spreadsheets, presentations and documents. Any of these can be edited by two or more users at the same time. Spreadsheets, for example, no longer have to be passed around for edits.

Drive provides shared cloud file storage with the ability for users to selectively share files with other users or even with the public. And of course, there are Google Play and iOS apps available for all of the above.

G Suite also includes a number of bonus applications, including Hangouts Meet and Hangouts Chat.

G Suite Security

Using G Suite as an organization’s “email server” is, in many cases, more secure than using an email server that resides on a corporate network. There are several reasons for this.

Google business accounts have an option for enabling 2-step verification (2SV). This means that a business email account cannot be accessed from an unfamiliar machine or device until a six digit code that is texted to the account owner’s mobile phone is entered at the time of login. A hardware device, which is a stronger form of 2SV, is coming soon.

When a company’s entire employee email database resides in a file on a corporate server, it’s vulnerable to hackers who are able penetrate the company’s perimeter security. On the other hand, Google customer email data is scattered in pieces across Google’s global data centers.

On the topic of perimeter security, Google has legions of skilled engineers who are dedicated to fending off intrusions. Corporations are not in a position to dedicate a large number of resources to the same tasks and are instead dependent on the reliability of security hardware and software solutions, supplemented by internal monitoring efforts.

What Types of Businesses Are Using G Suite?

According to Google, over five million business are currently using G Suite.

Based on our discussions with people at many different types of organizations, a high percentage of technology startups use G Suite. This is partly because there’s an affinity with Google among technology companies. It is partly because many startup leaders grew up with consumer Gmail and also may have used G Suite for Education.

Most important, these leaders must have decided that G Suite is the best available solution for their companies.

On the other hand, many enterprises still use Microsoft Exchange Server or Microsoft Office 365. However, that tide is turning.

One of the best ways to find out what G Suite is, is to try out the Basic Edition free for 14 days:

Edition Per User Per Month Description Try
Basic $5 Professional office suite with 30GB storage Click here
Business $10 Enhanced office suite with unlimited storage and archiving Click here
Enterprise $25 Premium office suite with advanced controls and capabilities

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