At Google Cloud Next ’24, Google announced a new AI-powered storytelling tool called Google Vids.
Google stated, “Now, everyone can be a great storyteller through video with Google Vids, a new AI-powered video creation app for work.”
Vids works alongside other Workspace productivity tools, such as Docs, Sheets, and Slides, and includes the same collaboration features.
The Workspace Launch
In April 2025, Google launched Google Vids as a Google Workspace core service for Business Starter, Enterprise Starter, and Nonprofits subscriptions.
Vids creates a template-based storyboard that users can edit. Alternatively, a blank Vid can be selected.
The menu controls should be familiar to anyone who has used Google Slides menus.
A Vid’s scenes can include
- Text
- Tables
- Charts (including ones from Google Sheets)
- Stock images
- AI-generated images
- Your images
- Stock videos
- AI-generated video clips
- Your videos
- Uploaded audio from any source, including ElevenLabs
- Your voiceovers
Here’s a ‘Vid’ we created that consists of seven 8-second Veo 3 clips. Veo 3 is available on Google Workspace Business and Enterprise plans
In June 2025, Google announced that it would release AI avatars in Videos in Google Labs.
Vids Use Cases
Some of the use cases for Google Vids include
- Product demos
- Event recaps
- Project updates
- Employee onboarding
- Company milestones
- Vendor outreach
- Design reviews
- Testimonials
- How-to tutorials
Among other use cases, Vids is an excellent way for content marketers to create new content and distribute existing content.
With additional editing capabilities, Google Vids has the potential to be a full AI video production app.
