At Google Cloud Next ’24, Google announced a new AI-powered story-telling tool called Google Vids.
Access to Google Vids will require a Gemini for Google Workspace subscription. It will first be released through Google Labs which is accessible via a consumer Google account.
Vids generates a template-based storyboard that users can edit. It assembles a first draft with suggested scenes from stock videos, images, and background music.
Voiceovers can be human or AI-generated.
Some of the use cases for Google Vids include
- Product demos
- Event recaps
- Project updates
- Employee onboarding
- Company milestones
- Vendor outreach
- Design reviews
- Testimonials
- How-to tutorials
Google stated, “Now, everyone can be a great storyteller through video with Google Vids, a new AI-powered video creation app for work.”
Vids will sit alongside the other Workspace productivity tools like Docs, Sheets, and Slides and include the same collaboration features.
Using Vids, a new AI-powered video creation app for work coming soon to Workspace Labs, teams can tap into immersive storytelling. Generate a first draft storyboard with suggested stock media, a script & more, all from a simple prompt → https://t.co/t05nGrJuAq#GoogleCloudNext pic.twitter.com/jNiMLHAqoV
— Google Workspace (@GoogleWorkspace) April 9, 2024
For content marketers, this will be an excellent way to create new content and distribute existing content.