Google Vids – An AI-Powered Video Creation Tool

At Google Cloud Next ’24, Google announced a new AI-powered story-telling tool called Google Vids.

Access to Google Vids will require a Gemini for Google Workspace subscription. It will first be released through Google Labs which is accessible via a consumer Google account.

Vids generates a template-based storyboard that users can edit. It assembles a first draft with suggested scenes from stock videos, images, and background music.

Voiceovers can be human or AI-generated.

Some of the use cases for Google Vids include

  • Product demos
  • Event recaps
  • Project updates
  • Employee onboarding
  • Company milestones
  • Vendor outreach
  • Design reviews
  • Testimonials
  • How-to tutorials

Google stated, “Now, everyone can be a great storyteller through video with Google Vids, a new AI-powered video creation app for work.”

Vids will sit alongside the other Workspace productivity tools like Docs, Sheets, and Slides and include the same collaboration features.

For content marketers, this will be an excellent way to create new content and distribute existing content.

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