In September 2017, Copper raised an additional $53 million in Series C funding. This made Copper the most highly funded CRM company among those founded in the last decade. Notably, one of the investors in this round was Google Ventures.
While many CRM systems have a Chrome extension for integrating with G Suite, Copper is the only CRM vendor that set out from the beginning to develop a G Suite CRM. This approach makes Copper’s CRM functionality appear more native to G Suite compared to other vendors.
CRM continues to suffer from low adoption levels, especially among salespeople. One of the main reasons is that salespeople live in email. They do not always have the time or the patience to switch among applications. The more tightly integrated CRM is with Gmail and other G Suite components, the more time G Suite users will spend in CRM.
Many CRM systems are too complex for the average salesperson. Mature CRM systems have become bloated over time. Copper has stuck to the principle of “keeping it simple” for users.
Hangouts Chat Integration
In March, 2018, Copper announced the release of a bot for Google’s new Hangouts Chat app for G Suite users.
According to Copper, “Our integration puts a smart bot inside the [Hangouts Chat] chat rooms you share with your team. Think of it as your personal assistant for important CRM news.
CRM for Advertising Agencies
Many marketing and advertising agencies have standardized on G Suite.
A lot of these agencies have also adopted Copper, as it fits well with both G Suite and with their business model. Agencies typically do not need the power (and associated complexity) of an enterprise CRM platform such as Salesforce, Microsoft or Oracle.
Here is an agency case study.
For any small businesses looking for a G Suite CRM, Copper should be on the short list.