Microsoft Dynamics CRM

Microsoft CRM Email Marketing Integration

Lexnet has developed a LAN-level integration between Microsoft CRM and StrongMail, the leading on-premises email marketing solution.  StrongMail leverages the Microsoft CRM SQL database as a direct data source in order to drive effective email campaigns with StrongMail's high deliverablility, zero CPM solution.

Email Marketing Campaign Results Inside Microsoft CRM

Opens, clicks, bounces and unsubscribes are all logged to a SQL Server datamart and this data is then conveniently presented within Contact records inside Microsoft CRM.  MS CRM users can see exactly what action their customers took on every received email.

SRS reports present aggregated information on email marketing campaigns to Microsoft CRM users.

To learn more about this powerful email marketing integration solution, please contact Richard Benziger at 415-462-5492.