StrongMail Email Marketing for Sage SalesLogixStrongMail for Sage SalesLogix is a CRM to email marketing integration solution that provides actionable email campaign result information for SalesLogix marketing, sales and customer support users. StrongMail Connection to SalesLogix CRM DataStrongMail connects directly to the Sage SalesLogix database and allows target email marketing lists to be built using simple or complex queries against the SalesLogix database tables. Multiple queries can be built and saved for reuse. Email Marketing Campaign Results in Sage SalesLogix
Opens, click throughs, bounces and unsubscribes from a StrongMail email marketing campaign are written to a datamart.
This datamart information is fully visible within SalesLogix -- using a SQL View. This means that the email marketing results can be used in SalesLogix Groups, Crystal Reports and Sage Visual Analyzer (QlikView) output.
The data is also displayed right inside of Contact records, so that sales users can, at a glance, see what their customers and prospects are most interested in.
This approach makes the email marketing data fully actionable. For example, salespeople can call on a list of prospects who all clicked through a link to a particular product. New email campaigns can be segmented based on the click through results of prior campaigns.
View screen shots of the integration.
SalesLogix to StrongMail IntegrationWith a locally integrated CRM and email marketing solution, results are real-time and large target list data is quickly transmitted to StrongMail for email marketing campaigns.
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