StrongMail Email Marketing for Microsoft Dynamics(TM) CRMStrongMail for Microsoft CRM is a CRM to email marketing integration solution that provides actionable results from email campaigns and transactional emails for marketing, sales and customer support users. StrongMail Connection to MS CRM DataStrongMail connects locally to the Microsoft CRM database and allows email marketing target lists to be built using queries against the MS CRM database. Multiple queries can be built and saved for reuse. Queries can incorporate both CRM data and past email campaign click-through history. Email Marketing Campaign Results in Microsoft CRM
Opens, click-throughs, bounces and unsubscribes from a StrongMail email
marketing campaign or transactional email are stored in a Microsoft SQL Server database.
This information is fully visible within MS CRM.
The data is also displayed right inside of Contact records, so that sales users can, at a glance, see what their customers and prospects are most interested in.
This approach makes the email marketing data fully
actionable. For example, salespeople can call on a list of prospects
who all clicked through a link to a particular product. New email
campaigns can be segmented based on the click-through results of prior
campaigns.
Aggregate reports are available through SQL Reporting Services (SRS).
Microsoft CRM to StrongMail IntegrationWith a locally integrated CRM and email marketing solution, results are real-time and large target list data is quickly transmitted to StrongMail for email marketing campaigns. |
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